Anupama Sharma
SMILE Foundation, India
Title: Behavior Change Intervention Strategy Double Fortified Salt for Tribal Population: Bridging the Gap -Public Distribution System and Consumer Needs
Biography
Biography: Anupama Sharma
Abstract
Statement of the Problem: Iron deficiency is prevalent in two thirds of the children and women of child bearing age in most developing countries. NFHS-4 MP has the prevalence of Anemia 21.4% in urban area and 27.4%, in rural. Double fortification of salt with iodine and iron is an ideal way to eliminate iron deficiency along with iodine. Methodology- study to assess behaviour of consumers/ vendors & PDS system through qualitative research and identify key barriers and enablers for behaviour change related to consumption of DFS was implemented in five districts of MP. The findings showed Multi prong BCC strategy has to be adopted based on socio-economic status and literacy levels of the households, along with mobile based innovation and local traditions